The Homes By Mason Difference
We Believe You Deserve More Than The Industry Average!
To sell your most significant asset, choose a Realtor who has a proven track record of exceptional results. Having helped many homeowners through the sale of their properties for more than 14 years, we’re more than prepared to guide you through the process, providing you with the results you expect through our extensive marketing plan. With us, your property WILL get the attention it deserves, and our experience with buyers has given us an acute insight into what will motivate them to purchase YOUR home. We sell more because we do more and we care! The Bottom Line: Our job is to get your house SOLD for the HIGHEST POSSIBLE PRICE, in the LEAST AMOUNT OF TIME and LEAST INCONVENIENCE POSSIBLE!
In today’s market, it’s more important than ever to work with a LOCAL real estate EXPERT that knows:
- How to reach the most likely buyer for your home.
- The features that buyers expect from homes in your area.
- What marketing techniques are driving the most buyer traffic.
- How to set a price that will attract the most buyers.
We treat your transaction as if it were our own, striving to get you the best deal! Personalized attention to your needs – You will always feel like our priority! Our strategy goes above and beyond simply looking at the house – We help buyers get connected to the community, too.
We appreciate that this is more than just a transaction, but also a major life transition and assist you accordingly. We work both hard and hands-on to reach your goal – when you feel like you can’t, we’ll step in to show you that you can!
When you’re ready for your next move, CONTACT US to discuss how we can get you top dollar for your home in today’s real estate market.
GET AN INSTANT HOME EQUITY ANALYSIS BELOW
Selling For Top Dollar: Four Key Factors
Factor 1 Pricing
It is very important to price your property at a competitive market value right when you list it. The market is so competitive that even over-pricing by a few thousand dollars could mean that your house will not sell.
An overpriced home:
- Minimizes offers
- Lowers showings
- Lowers agent response
- Limits financing
- Limits qualified buyers
When you think about it, 80% of the marketing is done when we decide on what price to list your home.
Question: Why shouldn't I price my house a little high, since I can always drop the price later?
Answer: That's a strategy that sounds good - but, in fact, is more likely to result in a lower price. Here's why.
The first few weeks a house is on the market is when it will have the most activity. If a house is overpriced, it has to compete with houses at that higher price level, which are almost certainly larger or have newer or more luxurious features. So the overpriced home is unlikely to attract an offer. Worse yet, those first weeks are when real estate agents preview the house. If it's overpriced, they may not even bother to show it to their buyers.
Eventually, the seller will have to drop the price - and may end up with an even lower price because buyers will wonder why the house has been on the market so long and may factor that into their offer. For people unwilling to list a property at current market value, I usually recommend holding off on putting the property on the market for awhile.
Factor 2 Make Your Home Show Ready
Declutter and depersonalize! Buyers want to be able to picture themselves in the home. This is easier to do with neutral décor and less crowded spaces. Because you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space!
Most people are turned off by even the smallest amount of uncleanliness or odor when buying a home. Sellers lose thousands of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands, of dollars more. Consider hiring a professional cleaning service while you house is on the market. Odors must be eliminated, especially if you have dogs, cats, or young children in diapers, or if you are a smoker. You may not notice the smell, but the buyers do! Most agents have a difficult time communicating to their sellers about odor. If you employ an agent to get the most amount of money for you, please don't take offense if he or she must confront you about odor problems.
When your home is being shown, be sure to do the following:
- Plan to be elsewhere to allow the buyers to be at ease and let the agents do their job
- Keep all lights on, including exterior lights
- Keep all curtains and shutters open
- Keep all doors unlocked
Factor 3 Improvements
Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. Most walls have normal wear & tear and can benefit from a fresh coat of paint to give the right impression. If your carpet is worn, dirty, outdated, or an unusual color, you should consider replacing it. Don't think that buyers can do it themselves, they may not have the cash or may not want the hassle. Instead they simply buy elsewhere.
There may be other minor improvements that you can make for a low cost that have a significant impact, such as replacing light fixtures and door or cabinet hardware. Your Realtor should advise you as to what improvements will be most beneficial, you don't have to make these decisions alone!
Factor 4 Curb Appeal
The first impression a buyer gets of your home is from the curb. If a buyer does not like the outside, they may not stop to see the inside! Your front yard immediately reflects the inside condition of your house to the buyer. Make certain the trees and bushes are trimmed. Have the grass mowed, trimmed and edged. Add colorful flowers and mulch to flower beds. Walkways should be swept. The front door should be freshly painted or freshly stained. Clean away debris. This all adds to curb appeal.
Well, now you know all of the 4 main factors to getting top dollar for your property. If you carefully consider these factors, you will maximize your chances of selling your property within the first weeks for top dollar!
For more Seller Articles, Videos, Guides and more, visit our
Real Estate Tips with Kristen Mason Coreas Website.